24 Aug New Avatar of SMS Marketing - Voice SMS By Layla Hamilton Business comments According to The International Telecommunications Union, there will be 7 Billion Mobile subscriptions by the end of 2015. This corresponds to mobile penetration of 97% of the world population. Having become an integral part of our lives, tapping into the potential for mobile marketing is given. SMS is a widely popular service with marketers. From the time SMS was first used for marketing in 2000 in Europe, businesses have been using Text SMS as a marketing channel for over a decade now. SMS marketing services can give customers time and location sensitive, personalized information. It is being used for promoting goods, services and ideas. Using SMS, businesses share codes for promotional activities and discounts to engage customers. The costs for SMS Marketing is not high which is an added advantage when you have to send out bulk SMS. You can send out the latest offers and shopping updates to your entire customer base within minutes at minimal costs. Omevo-Online marketing evolution Businesses need cost effective channels like SMS for their marketing purposes and are always on the lookout for innovative ways to reach out to their customers. A newer version of the SMS has come into play in recent years - the Voice SMS. Voice SMS needs specific software to record the messages. These software and tools help you record messages and promotional offers for your organizations and businesses. When you record a message and send it to your customers, you are connecting with them on much more personal level than the humble SMS. The medium of voice is a powerful marketing tool. The excitement in your voice will be palpable when you tell the customers about your products and services. Text messages can get impersonal and you cannot attach a face to it. But when you hear a voice, a face pops up in your head about the person you are dealing with. Voice SMS service can also give subtle insights into your business and your work culture which a Text SMS will not be able to do. Voice SMS can be sent in bulk like the Text SMS. If your customers do not have a mobile, you can send them promotional Voice messages on their landline numbers too. Omevo’s SMS sending software is the newest addition to our tools with great upgrades. You can use Omevo’s SMS Marketing tool to send a voice message to your customer’s mobiles or landlines. There are two ways you can do this – upload your own voice recording or use the Audio Generator. The Audio Generator works by typing in your desired phrase or message and then converts it into an audio format. The audio is generated in set template voices. The voice SMS can range from a few seconds to minutes. Depending on the various time zones your customers are in, you can also schedule the delivery of your Voice SMS. You can keep a track of the progress of your Voice SMS campaign using Analytics. Omevo’s SMS Marketing Tool also has a tracking and reporting system to measure the performance of your Voice SMS campaign. Your campaign metrics will help you plan your next step in your Voice SMS campaign. All this and more are available with Omevo’s online Marketing Tools at competitive global rates. Want to know more about this service? Get in touch with our executive at Omevo today!