17 Oct Eco-Friendly Advertising with SMS Marketing By Neil Kaiser Business comments Image Source Advertisement has been an integral part of all businesses. It started off as simple word of mouth information about various businesses. Then the traditional advertising techniques like the brochures, pamphlets, booklets, billboards, magazines and paper advertisements became popular. Image Source Have you ever wondered about the kind of impact these traditional marketing techniques have on environment? Recent estimates showthat a mind numbing 4 million trees are cut each year for making paper. Huge amounts of paper produced from these trees are used for making paper based advertising materials. All traditional marketing techniques involve the use of paper for printing advertisements, promotions and discounts. These brochures, pamphlets and magazines are given to customers or mailed to the postal addresses. Once they are received, are they read and stored for future reference? Most often than not, these glossy magazines, brochures and pamphlets end up in the garbage. Image Source We at Omevo understand that your business cannot be paper free. But, you can do your bit to support the cause of environment conservation by investing in eco- friendly digital marketing.You can do your advertising and marketing via Text and Voice SMS. Research has found that the Carbon Footprint of SMS is 0.000003g which is almost 3.4 million times less than of that of a magazine! SMS Marketing does not use any paper and is more cost effective than traditional marketing techniques. With Omevo’s SMS Marketing Tool you can engage and interact with your customers. This type of digital interactions results minimal carbon emission. You can customize your SMS with discount codes, call to action words and fun facts for your customers to enjoy. You can also schedule and time the SMS delivery for optimal response rate. You can manage your customer contact numbers and generate reports for analysis. The best part is you can personalize the SMS sent to your customers with innovative content like images and videos. Omevo is committed to offset the carbon footprint for every SMS it sends. Do the sensible thing. Take a decision and make your business to go green resulting in high ROI with low carbon footprint. Shift to SMS marketing with Omevo’s SMS Marketing services. Contact us for more information.