9 Feb 7 Fastest Ways to Grow Your List with SMS Marketing Software By Layla Hamilton Business comments According to Zoomerang, 90 percent of consumers who have joined mobile loyalty programs feel they have gained value from them. Thus, as any Internet marketer knows, sms marketing is an advertising tool that cannot be ignored. Businesses live or die on whether they are able to exploit new technologies and new avenues of reaching potential customers. But how do you grow your list using this omnipresent technology? Here are seven ways using sms marketing softwareyou can grow your list and reach customers who are ready for your product or service. 1. Create opportunities via text messages Be very clear with recipients. Let them know with your messages that you want them to participate in your programs or go to your site. Text “JOIN” or “VISIT” in all communications with them. Your bulk sms service provider will easily allow you to add this message/link to your texts. 2. Promote your campaign over many channels No stone can be unturned when you are trying to get your message out to potential customers/subscribers. Be sure that you reach out social media such as Facebook, Twitter and Pinterest when running your campaign. 3. Welcome your new subscribers Let your subscribers know they are welcome to your program by sending them an automated message welcoming and thanking them. Use push messaging to notify users of updates and offers even when they aren’t actively using a particular application. 4. Segment your list Use multiple keywords in order to segment your list and give customers the option of receiving the exact kind of content they desire. This will also improve conversions. All sms marketing services should allow you to do this. 5. Use Geo fencing This service gives marketers the ability to send messages to Smartphone users when they enter a defined geographic area. 6. Use easy to remember shortcodes so that clients remember them easier Short codes – the five to six digit phone numbers respondents use to a company’s SMS programs - are an easy good way to spread your easy to remember contact link to customers. 7. Create a striking mobile landing page. Make sure that your landing page contains engaging graphics and actionable graphics in order to engage visitors and lower bounce rates. In short, sms marketing is a very powerful method of growing your list and engaging current customers. One need only use it wisely in order to exploit this new technology’s many possibilities. After all, mobile phones aren’t going anywhere soon so mobile marketing will continue to grow as well. Find the correct sms marketing software and/or services and you will be able to grow your list reaching customers you might not otherwise have reached.