17 Aug Easy and Affordable – Online Marketing By Layla Hamilton Business comments E-commerce generates around $1.2 million in revenue around the world for every 30 seconds! Reason for this is the shift of today’s market preference to Online Portals for day to day shopping.Companies have already jumped onto the bandwagon of internet and are reaching out to their customers online.Small businesses and startups are concentrating on reaching out to new customers and developing sustainable relationships with them by using cloud based applications such as Omevo's internet marketing tools. In today’s age of Global Reach, for any business to flourish, online presence is mandatory. You would think having a website is enough and potential customers will somehow find their way to your website. But with millions of websites on the internet, how will your customers find your website? There are multiple ways you can guide customers to your website. The whole process of marketing over the internet through various channels is Online marketing tools Omevo-Online marketing evolution Various Avenues of Online Marketing Tool Online Marketing can be done through a range of avenues allowing you to reach out to your customers in different ways. Each of the online marketing services has its own set of advantages. Here are a few of the avenues which are used as online marketing tools. 1. Search engine optimization Every Search Engine has its own algorithm which ranks various websites in its searches. The searches found on the first page of the results are presumed to be the best results. Most of the people who surf the internet do not even go to the second page. Search Engine Optimization will modify your websites and related pages of your business to achieve their maximum efficiency which in turn will give your websites the most advantageous position, in the top 10 results of any search engine. 2. Content marketing Content Marketing involves creating, curating and syndicating content for your business. This content is usually in the form of blogs, articles, white papers, social media posts, e-mailers, to name a few. The purpose of writing the blogs about your business is for it to be read and shared by your customers. In order for this content to reach your target audience, the use of Keyword’s is very important. Keywords are frequently used words by customers searching for a product or topic on various search engines. Implementing such Keywords will drastically improve your SEO. 3. Email marketing Email marketing services is the easiest of the online marketing services. It helps in sending bulk emails with interesting, promotional and follow-up emails to your customers and potential customers. The use of images and creative texts in your emails, make them more appealing to your customers. Your emails “call to action” links and words will direct traffic directly to your website and increase your potential sales. 4. SMS marketing Sms marketing services is one of the simplest and easiest ways of marketing. You can reach out to your entire customer base on their mobile phones with promotional offers, follow-up messages or simply to wish them a good holiday by using this sms sending software. You can send hassle free, bulk sms in Text or Voice format. 5. Social media marketing The young and old all over the world are taking to social networking sites to share and connect with each other. For marketing purposes, Social Media marketing software is the formal way of connecting with your customers and letting them know of your business. You can manage and customize your social media pages to regularly connect and interact with your customers. 6. Event marketing Event management software is the most fun way to expand the reach of your business and appreciate your customers for their continued patronage and valuable feedback. All the planning, from the invitations to the RSVPs can easily be done online. You can design invites, hold online competitions and events, organize webinars etc as part of your Event Marketing Strategy. These events can be informative or they can just be pure fun. When we read about all this, the one thing that comes to our mind is Time. We think online marketingservice is a time consuming and an expensive affair. Automation of all the above activities has made online marketing very easy. Every new aspect of Marketing requires a set of tools and strategies which would give you optimal results for your marketing efforts. Online marketing is no different. Omevo’s Online Marketing Services are very easy to use and affordable.Benefit from Omevo’s easy to use multichannel marketing platform, and enjoy an increase in revenue like never before. Join us and be a part of our successful community of thriving businesses, and become an Omevian!